{"id":309,"date":"2021-11-12T10:57:17","date_gmt":"2021-11-12T15:57:17","guid":{"rendered":"https:\/\/thecompass1.wpengine.com\/?page_id=309"},"modified":"2022-05-16T03:44:32","modified_gmt":"2022-05-16T07:44:32","slug":"how-to-guides","status":"publish","type":"page","link":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guides\/","title":{"rendered":"How to Guides"},"content":{"rendered":"<style id=\"kb-rowlayout_eacab7-96\">@media all and (min-width: 768px){#kt-layout-id_eacab7-96 > .kt-row-column-wrap > .inner-column-1{flex:0 1 50%;-webkit-flex:0 1 50%;}#kt-layout-id_eacab7-96 > .kt-row-column-wrap > .inner-column-2{flex:0 1 50%;-webkit-flex:0 1 50%;}}@media all and (min-width: 768px) and (max-width: 1024px){#kt-layout-id_eacab7-96 > .kt-row-column-wrap > .inner-column-1{flex:0 1 100%;-webkit-flex:0 1 100%;}#kt-layout-id_eacab7-96 > .kt-row-column-wrap > .inner-column-2{flex:0 1 100%;-webkit-flex:0 1 100%;}}#kt-layout-id_eacab7-96{background-color:#003a5d;}#kt-layout-id_eacab7-96 > 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class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style id=\"kb-column_2f1aea-24\">.kadence-column_2f1aea-24 > .kt-inside-inner-col{justify-content:flex-start;flex-direction:column;display:flex;}.kadence-column_2f1aea-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column_2f1aea-24{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column_2f1aea-24{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column_2f1aea-24 > .kt-inside-inner-col{display:flex;flex-direction:column;justify-content:flex-start;}.kadence-column_2f1aea-24 {nmargin-left: 0;n}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_2f1aea-24\"><div class=\"kt-inside-inner-col\"><style id=\"kb-advancedheading_324228-c1\">#kt-adv-heading_324228-c1, #kt-adv-heading_324228-c1 .wp-block-kadence-advancedheading, .wp-block-kadence-advancedheading.kt-adv-heading_324228-c1[data-kb-block=\"kb-adv-heading_324228-c1\"], .kadence-advanced-heading-wrapper .kt-adv-heading_324228-c1[data-kb-block=\"kb-adv-heading_324228-c1\"]{font-size:25px;line-height:30px;font-weight:600;font-family:Poppins;text-transform:uppercase;}<\/style>\n<p class=\"kt-adv-heading_324228-c1 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading_324228-c1\">How to Guides<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style id=\"kb-column_655ef8-ab\">.kadence-column_655ef8-ab > .kt-inside-inner-col{padding-left:50px;padding-right:50px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_655ef8-ab > .kt-inside-inner-col{background-color:#ffffff;}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_655ef8-ab desktop-only\"><div class=\"kt-inside-inner-col\"><style id=\"kb-advancedheading_8e5960-73\">#kt-adv-heading_8e5960-73, #kt-adv-heading_8e5960-73 .wp-block-kadence-advancedheading, .wp-block-kadence-advancedheading.kt-adv-heading_8e5960-73[data-kb-block=\"kb-adv-heading_8e5960-73\"], .kadence-advanced-heading-wrapper .kt-adv-heading_8e5960-73[data-kb-block=\"kb-adv-heading_8e5960-73\"]{font-size:15px;font-weight:400;font-family:Roboto;color:#003a5d;}<\/style>\n<p class=\"kt-adv-heading_8e5960-73 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_8e5960-73\">SBC How-to Guides are short guides that provide step-by-step instructions on how to perform core social and behavior change tasks. From formative research through monitoring and evaluation, these guides cover each step of the SBC process, offer useful hints, and include important resources and references.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style id=\"kb-rowlayout_337dc9-8e\">#kt-layout-id_337dc9-8e{background-color:#eeeeee;}#kt-layout-id_337dc9-8e > .kt-row-column-wrap{max-width:1050px;margin-left:auto;margin-right:auto;}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignfull blue-shadow\"><div id=\"kt-layout-id_337dc9-8e\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_337dc9-8e\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\">\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_c00c0c-0c\"><div class=\"kt-inside-inner-col\">            <div class=\"resource-section alignfull\">\n                <div class=\"resource-section-inner\">\n                    <div class=\"resource-term-details\">\n                        <h2>Inquire<\/h2>\n                        The Analyze step involves studying documentation, research, and past experience. Much of that can be found right here so you can save time and resources by searching this collection. For proper analysis, practitioners need to be able to:\r\n<ul>\r\n \t<li>Identify the Communication Issue through the review of existing information and factors that inhibit or help make desired changes.<\/li>\r\n \t<li>Conduct an audience and communication analysis for Audience Selection that looks at individual knowledge, attitudes, skills and behaviors, and audience characteristics, as well as media access, social networks, cultural norms, collective efficacy, and community dynamics.<\/li>\r\n \t<li>Understand the Programs and Partners in the location of the project by conducting a partner analysis at the community, national and international level. Identifying partners and allies you will enable your program to strengthen its communication interventions.<\/li>\r\n<\/ul>                    <\/div>\n                    <div class=\"resource-wrap guide-wrap\">\n                        \t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-do-audience-segmentation\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Do Audience Segmentation<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tAudience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people &#8211; or segments &#8211; who have similar needs,&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-do-audience-segmentation\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/advanced-audience-segmentation-for-social-and-behavior-change\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">Advanced Audience Segmentation for Social and Behavior Change<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tAudience segmentation&nbsp;is fundamental to social and behavior change interventions. Segmentation serves to align messages, message delivery channels, products, and services with the needs and&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/advanced-audience-segmentation-for-social-and-behavior-change\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-conduct-qualitative-formative-research\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Conduct Qualitative Formative Research<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tFormative research is an activity conducted at the beginning of the SBCC project design process. It is used to gain insight into the health issue or behavior the project intends to address; relevant&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-conduct-qualitative-formative-research\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/provider-behavior-assessment-social-and-behavior-change\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">Provider Behavior Assessment for Social and Behavior Change<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tService providers play several roles within health systems. Their responsibilities may entail, but often are not limited to, client counseling and care, community mobilization and engagement, and&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/provider-behavior-assessment-social-and-behavior-change\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-do-audience-analysis\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Do an Audience Analysis<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tA creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy,&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-do-audience-analysis\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-conduct-situation-analysis\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Conduct a Situation Analysis<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tA situation analysis or environmental analysis is the fundamental first step in the social and behavior change communication change (SBCC) process. It involves a systematic collection and study of&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-conduct-situation-analysis\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-conduct-root-cause-analysis\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Conduct a Root Cause Analysis<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tA root cause analysis is a process used to identify the primary source of a problem. In social and behavior change communication (SBCC), a root cause analysis is used to examine why there is a&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-conduct-root-cause-analysis\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-conduct-program-analysis\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Conduct a Program Analysis<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tA program analysis is the process of looking at an organization\u2019s intended social and behavior change communication (SBCC) program and then identifying enabling and limiting factors to implementing&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-conduct-program-analysis\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t                    <\/div>\n                <\/div>\n            <\/div>\n                        <div class=\"resource-section alignfull\">\n                <div class=\"resource-section-inner\">\n                    <div class=\"resource-term-details\">\n                        <h2>Design<\/h2>\n                        In this step, the information gathered during Analysis is used to design a Strategy which will guide a the program in reaching its objectives. Good program designs:\r\n<ul>\r\n \t<li>Create Goals and Objectives to quantify the desired changes in knowledge, attitudes, skills, behaviors, policies expected within a specific time.<\/li>\r\n \t<li>Develop a Program Position that has a memorable identity or theme, linking all messages and activities.<\/li>\r\n \t<li>Select the right Approach and Media Mix to provide a coordinated, multi-level program that combines multiple communication channels.<\/li>\r\n \t<li>Design a Monitoring and Evaluation Plan that provides indicators and data sources to monitor program implementation and audience reaction, provide a feedback loop, and measure outcomes and impact.<\/li>\r\n \t<li>Plans for Leadership and Coordination with partners and stakeholders to ensure synergized action.<\/li>\r\n<\/ul>                    <\/div>\n                    <div class=\"resource-wrap guide-wrap\">\n                        \t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-design-sbcc-messages\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Design SBCC Messages<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tIn social and behavior change communication (SBCC), a message is a statement containing key points of information that a program wants to communicate to an audience to encourage behavior change.&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-design-sbcc-messages\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-plan-an-interpersonal-communication-intervention\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Plan an Interpersonal Communication Intervention<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tInterpersonal communication (IPC) is the tailored exchange or sharing of information, thoughts, ideas and feelings between two or more people to address behavioral determinants of health. It is&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-plan-an-interpersonal-communication-intervention\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-develop-a-communication-strategy\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Develop a Communication Strategy<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tA communication strategy is the critical piece bridging the situation analysis and the implementation of a social and behavior change communication (SBCC) program. It is a written plan that details&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-develop-a-communication-strategy\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-create-a-brand-strategy-part-3-developing-the-personality-and-look-of-the-brand\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Create a Brand Strategy Part 3: Developing the Personality and Look of the Brand<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tThe brand personality is a description of the brand, expressed in two to four adjectives, as if it were a person, such as friendly, bold, smart or confident. The personality is used to shape the tone&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-create-a-brand-strategy-part-3-developing-the-personality-and-look-of-the-brand\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-create-a-brand-strategy-part-2-developing-positioning-for-a-branded-product-service-or-behavior\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Create a Brand Strategy Part 2: Developing Positioning for a Branded Product, Service or Behavior<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tBrand positioning is the identification and promotion of the most important and unique benefit that the product\/service\/behavior represents in the mind of the audience. It identifies what is unique&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-create-a-brand-strategy-part-2-developing-positioning-for-a-branded-product-service-or-behavior\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-develop-a-mission-statement\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Develop a Mission Statement<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tAn organization\u2019s mission statement describes clearly and concisely why the organization exists \u2013 its purpose. The mission statement defines what is important to the organization and guides the&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-develop-a-mission-statement\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-write-creative-brief\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Write a Creative Brief<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tA creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy,&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-write-creative-brief\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-logic-model-0\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Develop a Logic Model<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tLogic models are program planning tools that define the inputs, outputs, outcomes of a program in order to explain the thinking behind program design and show how specific program activities lead to&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-logic-model-0\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-creative-concept\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Develop a Creative Concept<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tA creative concept is an overarching \u201cBig Idea&#8221; that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-creative-concept\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tAudience insight refers to an understanding of the emotional motivations and needs of the audience. An insight goes beyond descriptive demographic data, such as age, gender or income level, and&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t                    <\/div>\n                <\/div>\n            <\/div>\n                        <div class=\"resource-section alignfull\">\n                <div class=\"resource-section-inner\">\n                    <div class=\"resource-term-details\">\n                        <h2>Create and Test<\/h2>\n                        This step involves utilizing the Science and Art to develop concepts, branding, materials, mass media, messages, stories and participatory processes. The end products should be guided by the Strategy:\r\n<ul>\r\n \t<li>Message Development crafting effective messages that are consistent and relevant for intended audience(s) and can be used in all channels and tools.<\/li>\r\n \t<li>Material Design involves the development of interventions.<\/li>\r\n \t<li>Concept testing explores reactions to general ideas with stakeholders and audiences representatives and should be followed by pre-testing.<\/li>\r\n \t<li>Pre-testing is a detailed testing of almost complete materials, messages, media and processes with stakeholders and audiences.<\/li>\r\n \t<li>Media and Distribution planning gets the message out and should be developed to maximize coverage.<\/li>\r\n<\/ul>                    <\/div>\n                    <div class=\"resource-wrap guide-wrap\">\n                        \t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-test-creative-concepts\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Test Creative Concepts<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tConcept testing is the process of sharing creative concepts with the intended audience to get their feedback and identify the best idea before designing materials (See the How to Develop a Creative&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-test-creative-concepts\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-sbcc-creative-materials\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Develop SBCC Creative Materials<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tMaterials are a primary means by which health programs deliver social and behavior change communication (SBCC) messages. There are many types of SBCC materials, including printed brochures, the&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-sbcc-creative-materials\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Develop a Channel Mix Plan<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tA channel mix plan for a social and behavior change communication (SBCC) program is a strategic document that identifies the types of communication channels that best reach the priority audience to&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-conduct-pretest\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Conduct a Pretest<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tPretesting is the process of bringing together members of the priority audience to react to the components of a communication campaign before they are produced in final form. Pre-testing measures the&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-conduct-pretest\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-adapt-sbcc-materials\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Adapt SBCC Materials<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tMaterials adaptation is the process of modifying existing social and behavior change communication (SBCC) materials for a different audience, topic or setting. While this involves more than just&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-adapt-sbcc-materials\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t                    <\/div>\n                <\/div>\n            <\/div>\n                        <div class=\"resource-section alignfull\">\n                <div class=\"resource-section-inner\">\n                    <div class=\"resource-term-details\">\n                        <h2>Stakeholder Participation<\/h2>\n                                            <\/div>\n                    <div class=\"resource-wrap guide-wrap\">\n                        \t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-conduct-a-stakeholder-workshop\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Conduct a Stakeholder Workshop<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tA stakeholder workshop is one way to engage stakeholders \u2013 those who are affected by, have a direct interest in, or are somehow involved with the problem identified during the situation analysis&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-conduct-a-stakeholder-workshop\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t                    <\/div>\n                <\/div>\n            <\/div>\n                        <div class=\"resource-section alignfull\">\n                <div class=\"resource-section-inner\">\n                    <div class=\"resource-term-details\">\n                        <h2>Mobilize and Monitor<\/h2>\n                                            <\/div>\n                    <div class=\"resource-wrap guide-wrap\">\n                        \t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-monitoring-and-evaluation-plan\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Develop a Monitoring and Evaluation Plan<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tA monitoring and evaluation (M&amp;E) plan is a document that helps to track and assess the results of the interventions throughout the life of a program. It is a living document that should be&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-monitoring-and-evaluation-plan\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-conduct-program-analysis\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Conduct a Program Analysis<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tA program analysis is the process of looking at an organization\u2019s intended social and behavior change communication (SBCC) program and then identifying enabling and limiting factors to implementing&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-conduct-program-analysis\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t                    <\/div>\n                <\/div>\n            <\/div>\n                        <div class=\"resource-section alignfull\">\n                <div class=\"resource-section-inner\">\n                    <div class=\"resource-term-details\">\n                        <h2>Evaluate and Evolve<\/h2>\n                                            <\/div>\n                    <div class=\"resource-wrap guide-wrap\">\n                        \t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-develop-indicators\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Develop Indicators<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tIndicators are tools used to measure Social Behavior Change Communication (SBCC) program progress. They are used to assess the state of a program by defining its characteristics or variables, and&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-develop-indicators\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t\t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-monitoring-and-evaluation-plan\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Develop a Monitoring and Evaluation Plan<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tA monitoring and evaluation (M&amp;E) plan is a document that helps to track and assess the results of the interventions throughout the life of a program. It is a living document that should be&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-monitoring-and-evaluation-plan\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t                    <\/div>\n                <\/div>\n            <\/div>\n                        <div class=\"resource-section alignfull\">\n                <div class=\"resource-section-inner\">\n                    <div class=\"resource-term-details\">\n                        <h2>Capacity Strengthening<\/h2>\n                                            <\/div>\n                    <div class=\"resource-wrap guide-wrap\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n                        <div class=\"resource-section alignfull\">\n                <div class=\"resource-section-inner\">\n                    <div class=\"resource-term-details\">\n                        <h2>Organizational Development<\/h2>\n                                            <\/div>\n                    <div class=\"resource-wrap guide-wrap\">\n                        \t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-develop-a-mission-statement\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Develop a Mission Statement<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tAn organization\u2019s mission statement describes clearly and concisely why the organization exists \u2013 its purpose. The mission statement defines what is important to the organization and guides the&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-develop-a-mission-statement\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t                    <\/div>\n                <\/div>\n            <\/div>\n                        <div class=\"resource-section alignfull\">\n                <div class=\"resource-section-inner\">\n                    <div class=\"resource-term-details\">\n                        <h2>Communication Theories<\/h2>\n                                            <\/div>\n                    <div class=\"resource-wrap guide-wrap\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n                        <div class=\"resource-section alignfull\">\n                <div class=\"resource-section-inner\">\n                    <div class=\"resource-term-details\">\n                        <h2>Foundations of SBCC<\/h2>\n                        The Big Picture step of the health communication process involves gaining a broad understanding of health communication as an Art and a Science. It is critical for communication specialists to recognize that in order to be effective, programs need to be responsive to the changing environment. Communication theories and models drive the strategy development process and work to explain the \u201chow\u201d and \u201cwhy\u201d of social and behavior change. That\u2019s why this step includes:\r\n<ul>\r\n \t<li>Understanding the Art of SBCC<\/li>\r\n \t<li>Understanding Communication Theories and the choice you make will determine how to analyze the individuals and groups the program wants to reach, as well as the model or framework to use.<\/li>\r\n \t<li>Understanding Communication Models and Frameworks and how they apply to programming will help guide you in the development of your program.<\/li>\r\n<\/ul>                    <\/div>\n                    <div class=\"resource-wrap guide-wrap\">\n                        \t\t<div class=\"resource-item term-\">\n\t\t\t\t\t\t<a class=\"resource-item__view\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-logic-model-0\/\">\n\t\t\t\t\t\t\t<div class=\"resource-item__top-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<time><\/time>\n\t\t\t\t\t\t\t\t\t\t<div class=\"type\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-file-alt\"><\/i> \n\t\t\t\t\t\t\t\t\t\t\t\tHow to Guide\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"resource-item__left\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"resource-item__title\">How to Develop a Logic Model<\/h3>\n\t\t\t\t\t<p class=\"resource-item__desc\">\n\t\t\t\t\t\tLogic models are program planning tools that define the inputs, outputs, outcomes of a program in order to explain the thinking behind program design and show how specific program activities lead to&#8230;\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"terms-post_tag\"><a href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-logic-model-0\/\" class=\"\">View Guide<\/a><\/div>\t\t<\/div>\n\t                    <\/div>\n                <\/div>\n            <\/div>\n            \n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SBC How-to Guides are short guides that provide step-by-step instructions on how to perform core social and behavior change tasks. From formative research through monitoring and evaluation, these guides cover each step of the SBC process, offer useful hints, and include important resources and references.<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_mi_skip_tracking":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Compass for SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guides\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Compass for SBC\" \/>\n<meta property=\"og:description\" content=\"SBC How-to Guides are short guides that provide step-by-step instructions on how to perform core social and behavior change tasks. 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