{"id":2437,"date":"2022-06-08T15:25:07","date_gmt":"2022-06-08T19:25:07","guid":{"rendered":"https:\/\/thecompass1.wpengine.com\/?post_type=how-to-guide&#038;p=2437"},"modified":"2022-06-15T03:03:20","modified_gmt":"2022-06-15T07:03:20","slug":"how-to-do-audience-segmentation","status":"publish","type":"how-to-guide","link":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-do-audience-segmentation\/","title":{"rendered":"How to Do Audience Segmentation"},"content":{"rendered":"\n<p>Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people &#8211; or segments &#8211; who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages and interventions.<\/p>\n","protected":false},"featured_media":2438,"template":"","guide-filter":[496],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Do Audience Segmentation - The Compass for SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-do-audience-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do Audience Segmentation - The Compass for SBC\" \/>\n<meta property=\"og:description\" content=\"Audience segmentation is a key activity within an audience analysis. 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