{"id":2429,"date":"2022-06-08T03:06:57","date_gmt":"2022-06-08T07:06:57","guid":{"rendered":"https:\/\/thecompass1.wpengine.com\/?post_type=how-to-guide&#038;p=2429"},"modified":"2022-06-14T04:23:00","modified_gmt":"2022-06-14T08:23:00","slug":"advanced-audience-segmentation-for-social-and-behavior-change","status":"publish","type":"how-to-guide","link":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/advanced-audience-segmentation-for-social-and-behavior-change\/","title":{"rendered":"Advanced Audience Segmentation for Social and Behavior Change"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.thehealthcompass.org\/how-to-guides\/how-do-audience-segmentation#introduction\" target=\"_blank\" rel=\"noreferrer noopener\">Audience segmentation<\/a>&nbsp;is fundamental to social and behavior change interventions. Segmentation serves to align messages, message delivery channels, products, and services with the needs and preferences of an intended audience to maximize program impact. Segmentation divides a population or market into subgroups that have, or are perceived to have, meaningfully similar characteristics, and significant differences from other subgroups. Audiences may be segmented based on demographic, attributional, psychographic, behavioral, or other key variables. Effective segmentation recognizes that the behavior change problem of interest may vary by segment and that different groups will respond differently to&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?time_continue=3&amp;v=RN0F7jAFkgw\" target=\"_blank\" rel=\"noreferrer noopener\">social and behavior change<\/a>&nbsp;(SBC) approaches.<\/p>\n","protected":false},"featured_media":2430,"template":"","guide-filter":[496],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advanced Audience Segmentation for Social and Behavior Change - The Compass for SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/advanced-audience-segmentation-for-social-and-behavior-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advanced Audience Segmentation for Social and Behavior Change - The Compass for SBC\" \/>\n<meta property=\"og:description\" content=\"Audience segmentation&nbsp;is fundamental to social and behavior change interventions. Segmentation serves to align messages, message delivery channels, products, and services with the needs and preferences of an intended audience to maximize program impact. 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