{"id":2417,"date":"2022-06-08T03:01:39","date_gmt":"2022-06-08T07:01:39","guid":{"rendered":"https:\/\/thecompass1.wpengine.com\/?post_type=how-to-guide&p=2417"},"modified":"2022-06-15T03:07:53","modified_gmt":"2022-06-15T07:07:53","slug":"how-to-create-a-brand-strategy-part-2-developing-positioning-for-a-branded-product-service-or-behavior","status":"publish","type":"how-to-guide","link":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-create-a-brand-strategy-part-2-developing-positioning-for-a-branded-product-service-or-behavior\/","title":{"rendered":"How to Create a Brand Strategy Part 2: Developing Positioning for a Branded Product, Service or Behavior"},"content":{"rendered":"\n

Brand positioning is the identification and promotion of the most important and unique benefit that the product\/service\/behavior represents in the mind of the audience. It identifies what is unique and compelling about the brand, and how the brand is different from the competition. Positioning helps an SBCC program be perceived in a positive light by the audience. Positioning, however, is \u2018behind the scenes.\u2019 While it guides the marketing strategy, it is never explicitly stated in external marketing materials.<\/p>\n","protected":false},"featured_media":2418,"template":"","guide-filter":[497],"acf":[],"yoast_head":"\nHow to Create a Brand Strategy Part 2: Developing Positioning for a Branded Product, Service or Behavior - The Compass for SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-to-create-a-brand-strategy-part-2-developing-positioning-for-a-branded-product-service-or-behavior\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Brand Strategy Part 2: Developing Positioning for a Branded Product, Service or Behavior - The Compass for SBC\" \/>\n<meta property=\"og:description\" content=\"Brand positioning is the identification and promotion of the most important and unique benefit that the product\/service\/behavior represents in the mind of the audience. It identifies what is unique and compelling about the brand, and how the brand is different from the competition. 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