{"id":1207,"date":"2021-12-14T01:27:18","date_gmt":"2021-12-14T06:27:18","guid":{"rendered":"https:\/\/thecompass1.wpengine.com\/how-to-guide\/how-do-audience-analysis"},"modified":"2022-06-15T03:11:22","modified_gmt":"2022-06-15T07:11:22","slug":"how-do-audience-analysis","status":"publish","type":"how-to-guide","link":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-do-audience-analysis\/","title":{"rendered":"How to Do an Audience Analysis"},"content":{"rendered":"\n

A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns. Usually, it is no more than two pages in length, sets the direction, defines the audience(s), focuses on the key messages and shows the desired results for an SBCC campaign or materials.<\/p>\n","protected":false},"featured_media":1190,"template":"","guide-filter":[496],"acf":[],"yoast_head":"\nHow to Do an Audience Analysis - The Compass for SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-do-audience-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do an Audience Analysis - The Compass for SBC\" \/>\n<meta property=\"og:description\" content=\"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns. 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