{"id":1202,"date":"2021-12-14T01:27:07","date_gmt":"2021-12-14T06:27:07","guid":{"rendered":"https:\/\/thecompass1.wpengine.com\/how-to-guide\/how-develop-channel-mix-plan"},"modified":"2022-06-15T03:14:09","modified_gmt":"2022-06-15T07:14:09","slug":"how-develop-channel-mix-plan","status":"publish","type":"how-to-guide","link":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/","title":{"rendered":"How to Develop a Channel Mix Plan"},"content":{"rendered":"\n<p>A channel mix plan for a social and behavior change communication (SBCC) program is a strategic document that identifies the types of communication channels that best reach the priority audience to deliver the messages and the optimal blend of channels that maximizes reach and effectiveness of the messages. Ultimately, the channel mix selected for the program depends on the communication landscape, audience characteristics, the program\u2019s objectives and messages, reach and intensity, and budget.<\/p>\n","protected":false},"featured_media":1185,"template":"","guide-filter":[498],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Develop a Channel Mix Plan - The Compass for SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Develop a Channel Mix Plan - The Compass for SBC\" \/>\n<meta property=\"og:description\" content=\"A channel mix plan for a social and behavior change communication (SBCC) program is a strategic document that identifies the types of communication channels that best reach the priority audience to deliver the messages and the optimal blend of channels that maximizes reach and effectiveness of the messages. Ultimately, the channel mix selected for the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"The Compass for SBC\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T07:14:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rbc.gov.rw\/rwandacompass\/wp-content\/uploads\/12697-53_Cropped.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/rbc.gov.rw\/RwandaCompass\/#organization\",\"name\":\"The Compass for SBC\",\"url\":\"https:\/\/rbc.gov.rw\/RwandaCompass\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rbc.gov.rw\/RwandaCompass\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rbc.gov.rw\/rwandacompass\/wp-content\/uploads\/rwandacompasslogo-e1643141309639.png\",\"contentUrl\":\"https:\/\/rbc.gov.rw\/rwandacompass\/wp-content\/uploads\/rwandacompasslogo-e1643141309639.png\",\"width\":465,\"height\":143,\"caption\":\"The Compass for SBC\"},\"image\":{\"@id\":\"https:\/\/rbc.gov.rw\/RwandaCompass\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rbc.gov.rw\/RwandaCompass\/#website\",\"url\":\"https:\/\/rbc.gov.rw\/RwandaCompass\/\",\"name\":\"The Compass for SBC\",\"description\":\"Helping you implement effective SBC projects\",\"publisher\":{\"@id\":\"https:\/\/rbc.gov.rw\/RwandaCompass\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rbc.gov.rw\/RwandaCompass\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/#primaryimage\",\"url\":\"https:\/\/rbc.gov.rw\/rwandacompass\/wp-content\/uploads\/12697-53_Cropped.png\",\"contentUrl\":\"https:\/\/rbc.gov.rw\/rwandacompass\/wp-content\/uploads\/12697-53_Cropped.png\",\"width\":1080,\"height\":320},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/\",\"url\":\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/\",\"name\":\"How to Develop a Channel Mix Plan - The Compass for SBC\",\"isPartOf\":{\"@id\":\"https:\/\/rbc.gov.rw\/RwandaCompass\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/#primaryimage\"},\"datePublished\":\"2021-12-14T06:27:07+00:00\",\"dateModified\":\"2022-06-15T07:14:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rbc.gov.rw\/RwandaCompass\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Develop a Channel Mix Plan\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Develop a Channel Mix Plan - The Compass for SBC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/","og_locale":"en_US","og_type":"article","og_title":"How to Develop a Channel Mix Plan - The Compass for SBC","og_description":"A channel mix plan for a social and behavior change communication (SBCC) program is a strategic document that identifies the types of communication channels that best reach the priority audience to deliver the messages and the optimal blend of channels that maximizes reach and effectiveness of the messages. Ultimately, the channel mix selected for the [&hellip;]","og_url":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/","og_site_name":"The Compass for SBC","article_modified_time":"2022-06-15T07:14:09+00:00","og_image":[{"width":1080,"height":320,"url":"https:\/\/rbc.gov.rw\/rwandacompass\/wp-content\/uploads\/12697-53_Cropped.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/rbc.gov.rw\/RwandaCompass\/#organization","name":"The Compass for SBC","url":"https:\/\/rbc.gov.rw\/RwandaCompass\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rbc.gov.rw\/RwandaCompass\/#\/schema\/logo\/image\/","url":"https:\/\/rbc.gov.rw\/rwandacompass\/wp-content\/uploads\/rwandacompasslogo-e1643141309639.png","contentUrl":"https:\/\/rbc.gov.rw\/rwandacompass\/wp-content\/uploads\/rwandacompasslogo-e1643141309639.png","width":465,"height":143,"caption":"The Compass for SBC"},"image":{"@id":"https:\/\/rbc.gov.rw\/RwandaCompass\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/rbc.gov.rw\/RwandaCompass\/#website","url":"https:\/\/rbc.gov.rw\/RwandaCompass\/","name":"The Compass for SBC","description":"Helping you implement effective SBC projects","publisher":{"@id":"https:\/\/rbc.gov.rw\/RwandaCompass\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rbc.gov.rw\/RwandaCompass\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/#primaryimage","url":"https:\/\/rbc.gov.rw\/rwandacompass\/wp-content\/uploads\/12697-53_Cropped.png","contentUrl":"https:\/\/rbc.gov.rw\/rwandacompass\/wp-content\/uploads\/12697-53_Cropped.png","width":1080,"height":320},{"@type":"WebPage","@id":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/","url":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/","name":"How to Develop a Channel Mix Plan - The Compass for SBC","isPartOf":{"@id":"https:\/\/rbc.gov.rw\/RwandaCompass\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/#primaryimage"},"datePublished":"2021-12-14T06:27:07+00:00","dateModified":"2022-06-15T07:14:09+00:00","breadcrumb":{"@id":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-develop-channel-mix-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rbc.gov.rw\/RwandaCompass\/"},{"@type":"ListItem","position":2,"name":"How to Develop a Channel Mix Plan"}]}]}},"featured_image_src_large":["https:\/\/rbc.gov.rw\/rwandacompass\/wp-content\/uploads\/12697-53_Cropped-1024x303.png",640,189,true],"author_info":[],"comment_info":"","taxonomy_info":{"guide-filter":[{"value":498,"label":"Create and Test"}]},"_links":{"self":[{"href":"https:\/\/rbc.gov.rw\/rwandacompass\/wp-json\/wp\/v2\/how-to-guide\/1202"}],"collection":[{"href":"https:\/\/rbc.gov.rw\/rwandacompass\/wp-json\/wp\/v2\/how-to-guide"}],"about":[{"href":"https:\/\/rbc.gov.rw\/rwandacompass\/wp-json\/wp\/v2\/types\/how-to-guide"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rbc.gov.rw\/rwandacompass\/wp-json\/wp\/v2\/media\/1185"}],"wp:attachment":[{"href":"https:\/\/rbc.gov.rw\/rwandacompass\/wp-json\/wp\/v2\/media?parent=1202"}],"wp:term":[{"taxonomy":"guide-filter","embeddable":true,"href":"https:\/\/rbc.gov.rw\/rwandacompass\/wp-json\/wp\/v2\/guide-filter?post=1202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}