{"id":1196,"date":"2021-12-14T01:26:54","date_gmt":"2021-12-14T06:26:54","guid":{"rendered":"https:\/\/thecompass1.wpengine.com\/how-to-guide\/how-conduct-pretest"},"modified":"2022-06-15T03:16:53","modified_gmt":"2022-06-15T07:16:53","slug":"how-conduct-pretest","status":"publish","type":"how-to-guide","link":"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-conduct-pretest\/","title":{"rendered":"How to Conduct a Pretest"},"content":{"rendered":"\n<p>Pretesting is the process of bringing together members of the priority audience to react to the components of a communication campaign before they are produced in final form. Pre-testing measures the reaction of the selected group of individuals and helps determine whether the priority audience will find the components &#8211; usually draft materials understandable, believable and appealing.<\/p>\n","protected":false},"featured_media":1179,"template":"","guide-filter":[498],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Conduct a Pretest - The Compass for SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rbc.gov.rw\/rwandacompass\/how-to-guide\/how-conduct-pretest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Conduct a Pretest - The Compass for SBC\" \/>\n<meta property=\"og:description\" content=\"Pretesting is the process of bringing together members of the priority audience to react to the components of a communication campaign before they are produced in final form. 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