Resources

The Rwanda Compass offers a curated collection of Social and Behavior Change (SBC) resources, materials and guidelines that have been designed for and implemented in Rwanda.

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How to Design SBCC Messages

In social and behavior change communication (SBCC), a message is a statement containing key points of information that a program wants to communicate to an audience to encourage behavior change.…

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How to Do Audience Segmentation

Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people – or segments – who have similar needs,…

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Advanced Audience Segmentation for Social and Behavior Change

Audience segmentation is fundamental to social and behavior change interventions. Segmentation serves to align messages, message delivery channels, products, and services with the needs and…

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How to Plan an Interpersonal Communication Intervention

Interpersonal communication (IPC) is the tailored exchange or sharing of information, thoughts, ideas and feelings between two or more people to address behavioral determinants of health. It is…

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How to Develop a Communication Strategy

A communication strategy is the critical piece bridging the situation analysis and the implementation of a social and behavior change communication (SBCC) program. It is a written plan that details…

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How to Test Creative Concepts

Concept testing is the process of sharing creative concepts with the intended audience to get their feedback and identify the best idea before designing materials (See the How to Develop a Creative…

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How to Create a Brand Strategy Part 3: Developing the Personality and Look of the Brand

The brand personality is a description of the brand, expressed in two to four adjectives, as if it were a person, such as friendly, bold, smart or confident. The personality is used to shape the tone…

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How to Create a Brand Strategy Part 2: Developing Positioning for a Branded Product, Service or Behavior

Brand positioning is the identification and promotion of the most important and unique benefit that the product/service/behavior represents in the mind of the audience. It identifies what is unique…

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How to Conduct a Stakeholder Workshop

A stakeholder workshop is one way to engage stakeholders – those who are affected by, have a direct interest in, or are somehow involved with the problem identified during the situation analysis…