{"id":2407,"date":"2022-06-08T02:52:38","date_gmt":"2022-06-08T06:52:38","guid":{"rendered":"https:\/\/thecompass1.wpengine.com\/?post_type=how-to-guide&p=2407"},"modified":"2022-12-01T02:54:29","modified_gmt":"2022-12-01T07:54:29","slug":"how-to-conduct-qualitative-formative-research","status":"publish","type":"how-to-guide","link":"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-to-conduct-qualitative-formative-research\/","title":{"rendered":"How to Conduct Qualitative Formative Research"},"content":{"rendered":"\n

Qualitative or formative research is an activity conducted at the start of the Social Behavior Change Communication (SBCC) project design process. Qualitative research is a key step in order to create program materials, tools and approaches that are culturally appropriate given the local context. Qualitative methods collect data and answers questions such as why and how and, although it provides rich detail, it is not meant to generalize to an entire population or intended audience.<\/p>\n","protected":false},"featured_media":2408,"template":"","guide-filter":[496],"acf":[],"yoast_head":"\nHow to Conduct Qualitative Formative Research - Rwanda Compass for SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-to-conduct-qualitative-formative-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Conduct Qualitative Formative Research - Rwanda Compass for SBC\" \/>\n<meta property=\"og:description\" content=\"Qualitative or formative research is an activity conducted at the start of the Social Behavior Change Communication (SBCC) project design process. Qualitative research is a key step in order to create program materials, tools and approaches that are culturally appropriate given the local context. Qualitative methods collect data and answers questions such as why and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-to-conduct-qualitative-formative-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Rwanda Compass for SBC\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-01T07:54:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/1475-865_Cropped.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#organization\",\"name\":\"Rwanda Compass for SBC\",\"url\":\"https:\/\/rwanda.thecompassforsbc.org\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/rwandacompasslogo-e1643141309639.png\",\"contentUrl\":\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/rwandacompasslogo-e1643141309639.png\",\"width\":465,\"height\":143,\"caption\":\"Rwanda Compass for SBC\"},\"image\":{\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#website\",\"url\":\"https:\/\/rwanda.thecompassforsbc.org\/\",\"name\":\"Rwanda Compass for SBC\",\"description\":\"Helping you implement effective SBC projects\",\"publisher\":{\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rwanda.thecompassforsbc.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-to-conduct-qualitative-formative-research\/#primaryimage\",\"url\":\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/1475-865_Cropped.jpeg\",\"contentUrl\":\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/1475-865_Cropped.jpeg\",\"width\":1080,\"height\":320},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-to-conduct-qualitative-formative-research\/\",\"url\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-to-conduct-qualitative-formative-research\/\",\"name\":\"How to Conduct Qualitative Formative Research - Rwanda Compass for SBC\",\"isPartOf\":{\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-to-conduct-qualitative-formative-research\/#primaryimage\"},\"datePublished\":\"2022-06-08T06:52:38+00:00\",\"dateModified\":\"2022-12-01T07:54:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-to-conduct-qualitative-formative-research\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-to-conduct-qualitative-formative-research\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-to-conduct-qualitative-formative-research\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rbc.gov.rw\/compass\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Conduct Qualitative Formative Research\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Conduct Qualitative Formative Research - Rwanda Compass for SBC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-to-conduct-qualitative-formative-research\/","og_locale":"en_US","og_type":"article","og_title":"How to Conduct Qualitative Formative Research - Rwanda Compass for SBC","og_description":"Qualitative or formative research is an activity conducted at the start of the Social Behavior Change Communication (SBCC) project design process. 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