{"id":1207,"date":"2021-12-14T01:27:18","date_gmt":"2021-12-14T06:27:18","guid":{"rendered":"https:\/\/thecompass1.wpengine.com\/how-to-guide\/how-do-audience-analysis"},"modified":"2022-06-15T03:11:22","modified_gmt":"2022-06-15T07:11:22","slug":"how-do-audience-analysis","status":"publish","type":"how-to-guide","link":"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-do-audience-analysis\/","title":{"rendered":"How to Do an Audience Analysis"},"content":{"rendered":"\n

A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns. Usually, it is no more than two pages in length, sets the direction, defines the audience(s), focuses on the key messages and shows the desired results for an SBCC campaign or materials.<\/p>\n","protected":false},"featured_media":1190,"template":"","guide-filter":[496],"acf":[],"yoast_head":"\nHow to Do an Audience Analysis - Rwanda Compass for SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-do-audience-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do an Audience Analysis - Rwanda Compass for SBC\" \/>\n<meta property=\"og:description\" content=\"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns. Usually, it is no more than two pages in length, sets the direction, defines the audience(s), focuses […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-do-audience-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Rwanda Compass for SBC\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T07:11:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/8895-11_Cropped.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#organization\",\"name\":\"Rwanda Compass for SBC\",\"url\":\"https:\/\/rwanda.thecompassforsbc.org\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/rwandacompasslogo-e1643141309639.png\",\"contentUrl\":\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/rwandacompasslogo-e1643141309639.png\",\"width\":465,\"height\":143,\"caption\":\"Rwanda Compass for SBC\"},\"image\":{\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#website\",\"url\":\"https:\/\/rwanda.thecompassforsbc.org\/\",\"name\":\"Rwanda Compass for SBC\",\"description\":\"Helping you implement effective SBC projects\",\"publisher\":{\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rwanda.thecompassforsbc.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-do-audience-analysis\/#primaryimage\",\"url\":\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/8895-11_Cropped.jpg\",\"contentUrl\":\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/8895-11_Cropped.jpg\",\"width\":1080,\"height\":320},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-do-audience-analysis\/\",\"url\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-do-audience-analysis\/\",\"name\":\"How to Do an Audience Analysis - Rwanda Compass for SBC\",\"isPartOf\":{\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-do-audience-analysis\/#primaryimage\"},\"datePublished\":\"2021-12-14T06:27:18+00:00\",\"dateModified\":\"2022-06-15T07:11:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-do-audience-analysis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-do-audience-analysis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-do-audience-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rbc.gov.rw\/compass\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Do an Audience Analysis\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Do an Audience Analysis - Rwanda Compass for SBC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-do-audience-analysis\/","og_locale":"en_US","og_type":"article","og_title":"How to Do an Audience Analysis - Rwanda Compass for SBC","og_description":"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns. 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