{"id":1200,"date":"2021-12-14T01:27:03","date_gmt":"2021-12-14T06:27:03","guid":{"rendered":"https:\/\/thecompass1.wpengine.com\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand"},"modified":"2022-12-07T02:40:40","modified_gmt":"2022-12-07T07:40:40","slug":"how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand","status":"publish","type":"how-to-guide","link":"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand\/","title":{"rendered":"How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand"},"content":{"rendered":"\n

Audience insight refers to an understanding of the emotional motivations and needs of the audience. An insight goes beyond descriptive demographic data, such as age, gender or income level, and describes a key piece of information about how the audience feels in relation to a specific product, service or behavior. An audience insight statement is comprised of two fundamental components: A summary of the understanding of the audience\u2019s identified needs, and the key problem they have faced trying to fulfill this need.<\/p>\n","protected":false},"featured_media":1183,"template":"","guide-filter":[497,496],"acf":[],"yoast_head":"\nHow to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand - Rwanda Compass for SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand - Rwanda Compass for SBC\" \/>\n<meta property=\"og:description\" content=\"Audience insight refers to an understanding of the emotional motivations and needs of the audience. An insight goes beyond descriptive demographic data, such as age, gender or income level, and describes a key piece of information about how the audience feels in relation to a specific product, service or behavior. An audience insight statement is […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Rwanda Compass for SBC\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-07T07:40:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/15431-7_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#organization\",\"name\":\"Rwanda Compass for SBC\",\"url\":\"https:\/\/rwanda.thecompassforsbc.org\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/rwandacompasslogo-e1643141309639.png\",\"contentUrl\":\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/rwandacompasslogo-e1643141309639.png\",\"width\":465,\"height\":143,\"caption\":\"Rwanda Compass for SBC\"},\"image\":{\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#website\",\"url\":\"https:\/\/rwanda.thecompassforsbc.org\/\",\"name\":\"Rwanda Compass for SBC\",\"description\":\"Helping you implement effective SBC projects\",\"publisher\":{\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rwanda.thecompassforsbc.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand\/#primaryimage\",\"url\":\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/15431-7_0.jpg\",\"contentUrl\":\"https:\/\/rbc.gov.rw\/compass\/wp-content\/uploads\/15431-7_0.jpg\",\"width\":1080,\"height\":320},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand\/\",\"url\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand\/\",\"name\":\"How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand - Rwanda Compass for SBC\",\"isPartOf\":{\"@id\":\"https:\/\/rwanda.thecompassforsbc.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand\/#primaryimage\"},\"datePublished\":\"2021-12-14T06:27:03+00:00\",\"dateModified\":\"2022-12-07T07:40:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rbc.gov.rw\/compass\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand - Rwanda Compass for SBC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rbc.gov.rw\/compass\/how-to-guide\/how-create-brand-strategy-part-1-using-audience-insight-drive-your-brand\/","og_locale":"en_US","og_type":"article","og_title":"How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand - Rwanda Compass for SBC","og_description":"Audience insight refers to an understanding of the emotional motivations and needs of the audience. 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